saum portfolio

Saum is a graphic/brand designer
seeking to build impactful messages
into intentional, gravitating visuals
that promote lasting connection.

Currently based in San Francisco, working as an Associate Designer
@ Salesforce!

^[1]🔒THREADED HISTORIES

a self-directed capstone of five publications, with design, writing and original editorial photography creatively directed by me; through nineteen selected diverse South Asian models/narrative collaborators found through a casting call and interview process, culture and experiences are told through an exploration of fashion and storytelling.

CREATIVE DIRECTION + PHOTOGRAPHY +
NARRATIVE-DRIVEN WRITING + PRINT

^[2] Dreamforce ⁽²⁰²⁴⁾

work done during my 2024 summer internship at Salesforce creating marketing collateral, mobile graphics, and other digital assets for their flagship event, Dreamforce.

DIGITAL + MARKETING + MOBILE + EVENT BRANDING

^[3] Themes of Endurance
zine and interactive site providing personal and historical context to a beloved heritage site with a complex history; site located in Jaffna, Sri Lanka.

BRANDING + INTERACTIVE + PRINT + ADVOCACY

^[4]
A Nation Post-Dobbs

interactive site and print collateral that visualizes data on maternal mortality rates, socioeconomic conditions and other compounding factors in women’s healthcare per state in the US.

DATA VISUALIZATION + SYSTEMS INTERACTIVE + PRINT + ADVOCACY

^[5] LA TOMATINA

festival identity construction and branded system for an exciting, food-fight celebration held annually in Valencia, Spain; includes varied tangible and digital collateral.

IDENTITIES + BRANDING + PRINT + ILLUSTRATION + MOTION

^{[6]
house of cards: the dangers of deepfakes

a research-based visual dialogue surrounding the emerging issue of deepfake technology and it’s exploitative qualities, specifically its impact on women.

TYPOGRAPHY + RESEARCH + ADVOCACY}

^{[7]
connecting local businesses

video campaign with subsequent print collateral, advocating for equitable broadband access in rural midwest communities, focusing on small business impact.

MOTION + VIDEOGRAPHY + ILLUSTRATION + ADVOCACY}

^{[8]
design hero

created a multimedia set of designed artifacts surrounding chosen design hero, Jessica Walsh.

BRANDING + PRINT + INTERACTIVE + SYSTEMS}