LA TOMATINA

We were assigned to brand a festival, starting from the identity and logotype and working our way through subsequent collateral. La Tomatina, is the largest food fight festival in the world, located in Buñol, Spain. This event is branded for 2025, La Tomatina’s 80th anniversary and focuses on the joyful moments the festival offers. I surrounded my visual language around the concept of collision, as well as the principles that define the brand’s visual nuances: playful, energetic and delightful.

FIGMA, ADOBE ILLUSTRATOR, INDESIGN, AFTER EFFECTS

TIMELINE - 3 WEEKS

DELIVERABLES - INTERACTIVE SITE
PROTOTYPE, PRINT COLLATERAL

IDENTITIES + BRANDING + PRINT + ILLUSTRATION + MOTION

^[1] Identity + Logo—

Breaking down the visualization system to better understand how this data operates through its symbolism, at state levels and nationally.

^[2] Typography + Color Palette—

A walkthrough of the site and its features as well as a fully interactive prototype, and apply full screen for best use.

^[3] Environmental Collateral—

A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

^[4] Social Media Assets—

A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

^[4] Merchandise—

A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

stickers available upon request!

^[5] Website Walkthrough—

A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

^[6] Style Guide—

A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

LA TOMATINA

[1] Identity + Logo— Breaking down the visualization system to better understand how this data operates through its symbolism, at state levels and nationally.

[2] Typography + Color Palette— A walkthrough of the site and its features as well as a fully interactive prototype, and apply full screen for best use.

[3] Environmental Collateral— A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.

[4] Social Media Assets— A printed version of the contents of the site, hilighting the national map and providing a key to understand how the data visualization symbols operate. I also created a pair of stickers for visibility purposes and as a tool for advocacy on the issue.