LA TOMATINA
We were assigned to brand a festival, starting from the identity and logotype and working our way through subsequent collateral. La Tomatina, is the largest food fight festival in the world, located in Buñol, Spain. This event is branded for 2025, La Tomatina’s 80th anniversary and focuses on the joyful moments the festival offers. I surrounded my visual language around the concept of collision, as well as the principles that define the brand’s visual nuances: playful, energetic and delightful.
TIMELINE - 3 WEEKS
DELIVERABLES - INTERACTIVE SITE
PROTOTYPE, PRINT COLLATERAL
IDENTITIES + BRANDING + PRINT + ILLUSTRATION + MOTION