Dreamforce + Davos (2025-2026)


As an event designer at Salesforce, I’m tasked with creating environmental and digital collateral in tangent with the most celbratory moments of the brand’s expression. As Salesforce is in the process of bringing its rebrand to fruition, with these two events I’m choosing to highlight, as a team we found ourselves in a middle-ground of the new and the old. The challenge was deciphering how to achieve that center, and where the brand’s expression falls in two very different spaces, one being a 50,000+ attended event that has been often referred to as “Tech Coachella” and an executive summit gathering some of the foremost dignataries in the world, gathering to discuss our collective future.
FIGMA, ADOBE ILLUSTRATOR

DELIVERABLES - CONFERENCE ASSISTANT BOOTH, POLE BANNERS, CAN COVERS, OTHER PRINTED COLLATERAL, DIGITAL SALES ENABLEMENT AND PAID MEDIA ASSETS

EVENT BRANDING + MARKETING +  CREATIVE DIRECTION



[1] Dreamforce OCT 2025 —

Event’s shift every year thematically, but this year was an unprecedented shift for Salesforce’s brand in the removal of all characters and foliage, a change part of a large initiative in strengthening the brand’s maturity in image amongst it’s tech competitors. A challenge for our team was bringing the same energy and life the event has always brought to customers, but now finding a new avenue for that energy. We found it in highlighting Slack as a product that connects users, and focusing on emojis as a new approach to our previous characterized identity. An emoji-centered theme was born and allowed for narrative storytelling that had relatability and recognition amongst our customers, while now directly connecting with the foremost interaction in a principle product.

My visual contribution to this year’s style guide was a system element that shaped every graphic, the diamond-gradient backgrounds. In collaboration with the principle style guide developer, utilizing Salesforce’s base color palette I developed RGB and CMYK versions of our system’s graphic base in various colorways, that came to fruition in all designed graphics. My own graphics are displayed below, pole banners, window decals. three out of home ad placements, a conference assistant booth in collaboration with Figure.AI, can covers and more.










[2] Davos JAN 2026 —

A true collaborative effort, our third party contribution to the World Economic Forum was a new form of challenge, now pulling back on our expressive system and crafting something sophisticated while still brand-focused. We landed on a (hard to print but beautiful) electric blue palette that through many iterations found itself in both interior and exterior collateral in our Chalet, Lodge, and Dome activations. We also created designed collateral ad merchandise for Davos Codes, empowering kids in Davos with developing agents, core computer science & broad AI skills.





made by a remarkable AI Designer on our team :,)






Saumeya Suseenthiran — Updated June 2025, All Rights Reserved — resume email me! linkedin