Broadband Project: Connecting Local Businesses

Communications Studio III (Project 2) 

( Adobe After Effects, Premier Pro, Illustrator, Photoshop)

We were assigned to create a video piece and accompanying assets for a branded campaign advocating against the slow and expensive access to broadband in certain rural communities and towns in the United States. The goal was to reach individuals experiencing this issue and encourage them to reach out to their local representatives in the hopes of creating change. I chose to focus on local businesses and found one in Hazelwood, PA, effected by this issue. I filmed Dianne Shenk’s local market and asked her about the importance of internet in her life as a business owner using her story as a means of highlighting this issue and it’s message.