[2] Booklet—
The second deliverable in the project was a booklet we were assigned to create a booklet and subsequent mobile experience that correlates with our design hero, using our written essay to tell their story with designed elements. I sectioned the booklet into 7 bits, table of contents, section 01 inspiration&process, section 02 sagmeister&walsh, 03 the creation of &walsh, 04 client work, a timeline of her life and accomplishments, and 05 waves of impact.
I wanted to create something that really matched Walsh’s fun bold, poppy, often “camp” like style. The goal was to highlight her breadth of work in unique maners. This came through in the Sagmeister&Walsh section where she was more consitricted not in practice and projects but in societal expectations of her being paired leadership-wise with a prominent male designer and her leadership often being undermined, visualized through a gridded format in showcasing her work.
This contrasted the &Walsh section that explodes across the page in random orientation and fun placement, when she stepped into her own leadership at her own firm. I also adressed her notable societal impacts and her passion for social advocacy through design. I lastly employed her logo of the ampersand and her unique symbolic ampersands, representative of varied clients and projects, as a motif. The cover pulled from the branding established in the typesetting of her name and the two S’s in jessica employed in conjunction with moving circles, a metaphor Walsh’s constant cycling in of varied projects and her ever-moving and growing success in her field.