saum's portfolio!

Saum is a graphic + brand designer building impactful messages into bold, intentional, and gravitating visuals that promote lasting connection.

Presently based in San Francisco as an Associate Designer at Salesforce! Reach out to view my work from our events.

^[1]THREADED HISTORIES

a self-directed senior capstone/thesis of five publications, with design, writing and original editorial photography creatively directed by me; through nineteen selected diverse South Asian models/narrative collaborators, culture and experiences are told in an exploration of fashion and storytelling.

CREATIVE DIRECTION + PHOTOGRAPHY +
RESEARCH + WRITING + PRINT

^[2] Themes of Endurance
zine and interactive site providing personal and historical context to a beloved heritage site with a complex history; site located in Jaffna, Sri Lanka.

BRANDING + INTERACTIVE + PRINT + ADVOCACY

^[3]
A Nation Post-Dobbs

interactive site and print collateral that visualizes data on maternal mortality rates, socioeconomic conditions and other compounding factors in women’s healthcare per state in the US.

DATA VISUALIZATION + RESEARCH + INTERACTIVE + PRINT + ADVOCACY

^[4] LA TOMATINA

festival identity construction and branded system for an exciting, food-fight celebration held annually in Valencia, Spain; includes varied tangible and digital collateral.

IDENTITIES + BRANDING + PRINT + ILLUSTRATION + MOTION

^{[5]
house of cards: the dangers of deepfakes

a research-based visual dialogue surrounding the emerging issue of deepfake technology and it’s exploitative qualities, specifically its impact on women.

TYPOGRAPHY + RESEARCH + ADVOCACY}

^{[6]
connecting local businesses

video campaign with subsequent print collateral, advocating for equitable broadband access in rural midwest communities, focusing on small business impact.

MOTION + VIDEOGRAPHY + ILLUSTRATION + ADVOCACY}

^{[7]
design hero

created a multimedia set of designed artifacts surrounding chosen design hero, Jessica Walsh.

BRANDING + PRINT + INTERACTIVE + SYSTEMS}