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LA TOMATINA
IDENTITIES + BRANDING + PRINT + ILLUSTRATION(Figma, Adobe Illustrator, InDesign, After Effects) | 3 WEEKS
Overview:
We were assigned to brand a festival, starting from the identity and logotype and working our way through subsequent collateral. La Tomatina, is the largest food fight festival in the world, located in Buñol, Spain. This event is branded for 2025, La Tomatina’s 80th anniversary and focuses on the joyful moments the festival offers. I surrounded my visual language around the concept of collision, as well as the principles: playful, energetic and delightful.
Attached is a ︎︎︎style guide detailing the full brand guidelines and applications of the brand in various collateral.
Deliverables:
︎ booklet
︎ billboard signage
︎ smaller signage
︎ web prototype
︎ social media
︎ wristbands
︎ tshirts
︎ mug/water bottle
︎ tote bag
︎ stress ball
︎ pins
︎ stickers
Identity/Logo:
Typography/Color Palette:
I utilized Hammer and MD Nichrome as my primary and secondary typefaces. Colors ranged with warms and varied hues of greens.
Envrionmental Collateral:
I created billboard/outdoor poster collateral that took on varied conceptual direction.
Social Media Assets:
Website Walkthrough:
Style Guide:
