La Tomatina
Branding Project
(Figma, Adobe Illustrator, InDesign, After Effects)
Overview:
This semester we were assigned to brand a festival, starting from the identity and logotype and working our way through subsequent collateral. La Tomatina, is the largest food fight festival in the world, located in Buñol, Spain. This event is branded for 2025, La Tomatina’s 80th anniversary and focuses on the joyful moments the festival offers. I surrounded my visual language around the concept of collision, as well as the principles: playful, energetic and delightful.
Attached is a ︎︎︎style guide detailing the full brand guidelines and applications of the brand in various collateral.
Collateral:
- booklet
- billboard signage
- smaller signage
- web prototype
- social media
- wristbands
- tshirts
- mug/water bottle
- tote bag
- stress ball
- pins
- stickers
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Style Guide:
