Saum is a graphic/brand designer building impactful messages into intentional, gravitating visuals that promote lasting connection.
Currently based in San Francisco, working as an Associate Designer at Salesforce!
THREADED HISTORIES
a self-directed senior capstone/thesis of five publications, with design, writing and original editorial photography creatively directed by me; through nineteen selected diverse South Asian models/narrative collaborators, culture and experiences are told in an exploration of fashion and storytelling.
CREATIVE DIRECTION + PHOTOGRAPHY + NARRATIVE-DRIVEN WRITING + PRINT
Dreamforce 2024
work done during my 2024 summer internship at Salesforce creating marketing collateral, mobile graphics, and other digital assets for their flagship event, Dreamforce.
DIGITAL + MARKETING + MOBILE + EVENT BRANDING
Themes of Endurance
zine and interactive site providing personal and historical context to a beloved heritage site with a complex history; site located in Jaffna, Sri Lanka.
BRANDING + INTERACTIVE + PRINT + ADVOCACY
A Nation Post-Dobbs
interactive site and print collateral that visualizes data on maternal mortality rates, socioeconomic conditions and other compounding factors in women’s healthcare per state in the US.
DATA VISUALIZATION + SYSTEMS INTERACTIVE + PRINT + ADVOCACY
LA TOMATINA
festival identity construction and branded system for an exciting, food-fight celebration held annually in Valencia, Spain; includes varied tangible and digital collateral.
IDENTITIES + BRANDING + PRINT + ILLUSTRATION + MOTION
house of cards: the dangers of deepfakes
a research-based visual dialogue surrounding the emerging issue of deepfake technology and it’s exploitative qualities, specifically its impact on women.
TYPOGRAPHY + RESEARCH + ADVOCACY
connecting local businesses
video campaign with subsequent print collateral, advocating for equitable broadband access in rural midwest communities, focusing on small business impact.
MOTION + VIDEOGRAPHY + ILLUSTRATION + ADVOCACY
design hero
created a multidisciplinary set of 4 designed artifacts surrounding chosen design hero, Jessica Walsh.
BRANDING + PRINT + INTERACTIVE + SYSTEMS