design hero


We were tasked with creating a poster, booklet, mobile experience, animation, and website surrounding one influential figure in design of our choosing. I chose Jessica Walsh, creative director, graphic designer and founder of her own design firm, &Walsh. She was an inspiration of mine and one of the designers that informed my understanding of the profession leading me to pursue it as a career path. I was honored to create multiple deliverables dedicated to her story and her impact as a woman in creative leadership.
ADOBE ILLUSTRATOR, INDESIGN, FIGMA

TIMELINE - 3 WEEKS

DELIVERABLES -  POSTER, BOOKLET, MOBILE EXPERIENCE

BRANDING + PRINT + INTERACTIVE + SYSTEMS



[1] Poster—

Our first step in this project was creating a poster for our hero with required components, our hero’s name, at least one portrait of your hero, images of your hero’s work, informational text, a quotation by or about your hero, and a timeline of prominent works or their life as a whole. My timeline took shape in this sort of index system, numbering zoomed-in images of projects over the course of her career. The zoom in was intentional as a way to kind of obscure all of her works so its a surprise when it appears in full as a part of the booklet.







[2] Booklet—

The second deliverable in the project was a booklet we were assigned to create a booklet and subsequent mobile experience that correlates with our design hero, using our written essay to tell their story with designed elements. I sectioned the booklet into 7 bits, table of contents, section 01 inspiration&process, section 02 sagmeister&walsh, 03 the creation of &walsh, 04 client work, a timeline of her life and accomplishments, and 05 waves of impact.

I wanted to create something that really matched Walsh’s fun bold, poppy, often “camp” like style. The goal was to highlight her breadth of work in unique maners.







[3] Mobile Experience—

The third deliverable in this project was a mobile experience prototype translated from our booklet, so it holds relatively the same structure as the booklet with some minor differences. I once again wanted to highlight the sheer amount of work Walsh has created, something I made visual and tangible through scrolling. I also simplified color palettes to suit the mobile format. Below is a walkthrough!